Marketing

This is a summary of the course Marketing, given by miss Nathalie Dens at the University of Antwerp. The summary covers the entire textbook titled Marketing. Classnotes are incorporated in the summary. The year 2021-2022 was the first year that this course was given.

A summary of the book "principles of marketing", 18th edition. Chapters 1-3-4-5-7-8-10-12-14-20. Samenvatting Principles of Marketing, Global Edition - Marketing (MAN-BCU2008. English summary.

A detailed summary of lectures 1-6 and Chapters 1-18 of the book "A Framework for Marketing Management" by Kotler and Keller. All important theory of the book has been summarised so you don't have to read the whole book. Use this document to study and take your own notes too. If you study what is in these pages, I can assure you'll do good in the exam. (109 pages)

Summary of the lecture slides for the endterm, week 1 till week 8. Plus additional nodes from the book.

Chapters according to the lecture schedule to prepare, which is exam material. Good luck with your exam!

Marketing: guest lecture 1 2022-2023 In het Engels en Nederlands

Deze samenvatting is gebaseerd op de hoorcollege's, de powerpoints en soms extra belangrijke informatie van het boek (werd vermeld in de les) opgesteld in het Engels van H1 tem H13.

Old exam questions

Test Bank For Marketing 13th Edition by Roger Kerin Complete Test Bank

Test Bank For M Marketing 6th Edition by Dhruv Grewal Complete Test Bank